Want a meaningful career where you can make a difference? Edward Jones sounds perfect for you.
Collaboration. Autonomy. Opportunity. Words our headquarters associates use when talking about working at Edward Jones. Words that describe what it’s like being part of a firm where everyone is aligned toward a singular focus: serving the client. And everyone is working to make the firm better together – as they grow as individuals. If these words resonate with you, we should talk.
Job Overview
The Head of Distribution Marketing will play a critical role in shaping how Edward Jones supports its 20,000+ financial advisors in the field. This senior leader will design and execute the firm’s distribution marketing strategy, with a focus on advisor enablement, lead management, and market-level growth strategies.
This is not a traditional brand or performance marketing role. Instead, the Head of Distribution Marketing will build the tools, training programs, and frameworks that allow financial advisors to grow their practices, deepen client engagement, and capture new opportunities. The role requires a proven leader from the wealth management industry who has spent meaningful time in field-facing roles.
Responsibilities
Practice Management & Advisor Enablement
- Provide Experience-Based Marketing (EBM) thought leadership and develop strategy for all practice segments and advisor types.
- Design and execute programs that support both firm growth and practice management objectives, including product marketing, tool adoption, and asset-gathering trends.
- Develop advisor bootcamps, training programs, and turnkey marketing strategies for advisors to self-serve.
- Create and implement tailored marketing strategies for advisors across multiple practice models.
Market Management & Go-to-Market Strategy
- Define and deliver go-to-market strategies that support market management (MM) objectives.
- Build geographic and client-segment strategies (e.g., emerging wealth, next-gen investors, families).
- Ensure alignment between local market opportunities and firm-wide growth priorities.
Local Branch & Field Marketing
- Develop and manage intake and delivery processes for individual FA marketing strategies, providing consultation and recommendations.
- Lead and evolve the Differentiated Support / EJ Creative Suite program.
- Manage branch-level marketing channels and continuously evolve the marketing tool suite to enable advisors to self-direct local marketing campaigns.
- Equip branches to act on proactive insights delivered through Salesforce and other advisor desktop tools.
- Partner with Martech and Analytics/Insights to build dashboards that measure impact at the firm, market, segment, and branch level.
- Oversee third-party agency relationships for local execution, including SEO and paid search.
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Lead Management
- Create the firm’s lead management framework, including lead scoring, prioritization, routing, and optimization.
- Integrate lead management processes with Salesforce and advisor desktop tools.
- Partner with Practice and Market Management on advisor change management and adoption.
- Build metrics dashboards to track lead flow, advisor engagement, and conversion.
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Branch & Client Experience
- Define, orchestrate, and map the most critical advisor and client experiences to create a common definition of “Branch Experience” across the firm.
- Lead experience performance management, tracking outcomes of top experience journeys and embedding into business performance rhythms.
- Act as Experience Owner, leading cross-functional scrum teams to prioritize, plan, and optimize client and advisor experiences across digital, operational, and design functions.
- Direct DS&D resources toward initiatives that most significantly impact branch and client experience.
Read More About Job Overview
Skills/Requirements
- Bachelor’s degree or equivalent experience required; advanced degree preferred.
- A minimum of 15 years of progressive experience in financial services, with at least 8 years in a senior marketing or distribution leadership role in advisor-facing wealth management organizations (wirehouses, independent broker-dealers, RIA aggregators, or custodians with advisor platforms).
- Strong field credibility, with direct experience supporting financial advisors in practice management, distribution, or growth initiatives.
- Deep understanding of financial advisor business models, practice management, and field-facing marketing.
- Proven track record of building advisor enablement platforms, lead management frameworks, and field marketing tools.
- Demonstrated success in market segmentation, advisor growth strategies, and local marketing execution.
- Exposure to life insurance or annuities distribution a plus, if directly tied to advisor field growth.
- Strategic thinker with ability to translate firm-level growth objectives into actionable, field-facing programs.
- Adept at building systems and processes from the ground up, including lead management, advisor tools, and segmentation strategies.
- Skilled in interpreting regional and individual performance data to make marketing decisions, measure impact, and refine strategies; able to leverage AI and advanced analytics.
- Strong influencer who can bridge marketing, sales, practice management, compliance, and analytics.
- Change leader with proven ability to drive market and local innovation in a complex, matrixed environment.
- High EQ with the ability to partner effectively with senior executives, field leadership, and financial advisors.
- Ability to define and articulate a bold vision for branch experience, marketing strategy, and firm growth.
Awards & Accolades
At Edward Jones, we are building a place where everyone feels like they belong. We’re proud of our associates’ contributions to the firm and the recognitions we have received.
Check out our U.S. awards and accolades: Insights & Information Blog Postings about Edward Jones
Check out our Canadian awards and accolades: Insights & Information Blog Postings about Edward Jones
About Us
Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500¹ company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we’re proud to be privately-owned, placing the focus on our clients rather than shareholder returns.
Behind everything we do is our purpose: We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging.
People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.
View our Purpose, Inclusion and Citizenship Report.
¹Fortune 500, published June 2024, data as of December 2023. Compensation provided for using, not obtaining, the rating.
Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information or any other basis prohibited by applicable law.
It’s like professional
development in the
world’s largest sandbox.
Training, continuing education and mentoring – that’s only the beginning. Our headquarter campuses offer thousands of roles – and as many opportunities – for you to try new skills, get involved on different projects and step up as a leader. You’re in charge of your professional development. We just provide the opportunities.
Hear from Experienced Advisors who’ve transitioned their practice to Edward Jones
Where clients come first. And you are part of a branch team making a meaningful difference in people’s lives. Where the culture is surprisingly collaborative. And opportunities to lead push you to grow – as you grow your practice.
Extra compensation
when you need it most –
with no ceiling on how
much you can earn.
And we really mean it. There is no ceiling on how much you can earn as we have a work hard and be rewarded philosophy. We also understand that new financial advisors might be more worried about the floor. So we provide a guaranteed salary for your first four years. Did we mention bonuses, commissions, profit sharing and travel awards?
“As hard as I want to work determines how successful my business can be.”
– Mark Audet, CFP Financial Advisor – St. Louis
Edward Jones Managing Partner
Our branch teams – including our BOAs – play a critical role in getting to know and truly understand each client.
Penny Pennington
Managing Partner
Come as you are.
We will teach you everything you need to know.
Our Branch Office Administrators come from many different career backgrounds. Sales. Marketing. Customer service. Even finance. But they have one thing in common: a desire for a rewarding career that empowers them to make a difference in people’s lives. Your training begins with six months of dedicated onboarding – and is built out with mentoring, learning plans tailored to your needs, and 6,000-plus at the Headquarters making sure you have everything you need to succeed.
Employee Testimonial
We are a firm of good people, doing meaningful work, all focused on helping our clients achieve their goals.
Tyler Kucera
Municipal Bond Trading – Tempe Headquarters
At Jones, the profit center is the branch office. Everything is focused on you – and your ability to serve the needs of your clients.
Jeff Allen
Financial Advisor – Tacoma, WA
I was transitioning away from a career I worked so hard for, but when I asked myself what mattered the most to me and the value of my work, it was the people I was helping. When I came across Edward Jones it was the perfect fit. I liked the idea of running my own business but not having to worry about the logistics of location, real estate, etc.
Nanette Fahrenbruch – Former Attorney
Financial Advisor with Edward Jones since 2000 – Lakewood, CO
You don’t have to have a financial background. Some of us have sales backgrounds, but some of us were teachers or engineers. I think that as long as you’re willing to work hard and have the resiliency to get through building your business, you can be successful.
Jennifer Heal, CFP
Financial Advisor – Roswell, GA
I am empowered to make decisions for our branch.
Linda Richards
Senior Branch Office Administrator – St. Louis, MO
Our clients need to know they are our priority at all times.
Jennifer Hernandez
Senior Branch Office Administrator – Irving, TX
It feels good to be able to work with the financial advisor to help our clients meet their personal and financial needs.
Gwen Peebles
Senior Branch Office Administrator – Oro Valley, AZ
There is a huge support system, not only within the region of financial advisors and our peers, the other BOAs. But you also have the headquarters to support you. A phone call away. I’ve never felt alone in this position. I’ve always felt like support was just around the corner.
Linda Richards
Senior Branch Office Administrator – St. Louis
Here at Edward Jones, we have an outstanding benefits package, I have had opportunities for branch and firm bonuses, and fun challenge awards we can earn each trimester. I love knowing there are opportunities for growth for me with this firm.
Jennifer Hernandez
Senior Branch Office Administrator – Irving, TX
Bring your skills and
experience here.
We’ll find a place to put
them to work.
Tech? HR? Marketing? Operations? You’ve got the skills. We’ve got the team. We are a large firm with many areas of expertise but each division is small enough for you to make an impact. And you can test the waters in other areas. We encourage it. Learning new skills and gaining leadership experience along the way.
Employee Testimonial
Although I’ve worked in the Information Systems division since I started at Edward Jones, I’ve had the pleasure of building relationships across divisions as I’ve worked on key projects for the firm.
Chris Koo
Firm Strategic Enablement Office – St. Louis Headquarters
Edward Jones has helped create a path to define what career trajectory can look like and, more importantly, how to realize the opportunities ahead. Personally, with a focus on performing at a high level, representing myself and my firm in a professional way and building trusted relationships, there is no limit to what can be achieved here.
Miquez C. Hadley
Branch Region and Development – St. Louis Headquarters
When it comes to your compensation, we want to be clear.
#1 Your performance drives your compensation – and we won’t limit it with earning caps. Not now, not ever.
#2 Our compensation is competitive and multi-faceted. Commissions and trimester bonuses – based on individual branch and firm profitability – make up the bulk of your variable income. But your total payout may include travel awards and profit sharing. And the opportunity to be rewarded for transitioning client relationships to financial advisors looking to grow.
#3 Our compensation is simple and transparent. We make it easy to understand how you are rewarded and strive to minimize grid changes. You know exactly what to expect and how to impact your results.
Our partnership structure frees you to focus on your clients.
Being a partnership makes us distinctly different from our competitors. More than a structure, it’s a mindset. And it permeates every aspect of our business. From how we work with each other – think collaboration not competition – to our long-term investment philosophy. It’s most at work in our shared focus on doing what’s right for the client. And it’s easy for us to do. Because we have no competing interests. No shareholders clamoring for short-term profits. We can take the long view, because we only answer to our clients. And to ourselves. Our financial advisors find this single-minded focus freeing. A clear mandate for success. And a clear path to get there.
Transitioning your practice is a difficult decision.
We’re here to help.
Moving your practice to another firm may be the most stressful decision of your professional life. We understand. And our transition team is here to help. From early days when you are just beginning to consider the opportunity. To that glorious first day of opening your practice. And our support is not one-size-fits-all. We will tailor your transition to you and your practice – with you leading the way. Ensuring a smooth transition for you and your clients. And a solid path forward for next-level growth.
Investing in You
As a valued branch-team member, you will share in the success of your branch – and the firm. Our market competitive compensation program recognizes your individual contributions, promotes a long-term career, contributes to your financial security and promotes the well-being of you and your family.
Edward Jones Due Diligence Events
How will I be compensated? Will my clients be taken care of? Will Edward Jones’ products meet my clients’ sophisticated needs? You have many questions, and we have the answers. Talk with firm leaders who can share their personal stories and insights. Meet with subject matter experts and learn about our technology, marketing, transition support – and how we can help you grow your practice your way.
No experience in finance?
Bring your developed skills, we’ll guide you the rest of the way.
Some of our most successful financial advisors come to us from other fields. Our training and development is designed to help you succeed. From helping you pass your licensing exams and training you to understand the complexities of our industry, to arming you with the knowledge and skills to build your practice, we invest in your training and development. Every. Step. Of. The. Way.
Upcoming Events
St. Louis, Tempe or Even Your Home.
Office assortment.
Opportunities are available in our two full-service U.S. headquarters facilities in St. Louis and Tempe, AZ, and some opportunities are available from your own home.
Headquarters Events
Occasionally we have recruiting events providing unique opportunities to network with hiring leaders and recruiters. Currently there are no events scheduled – please check back soon.
Connect with us at a virtual or in-person event
Learn how Edward Jones is built differently – and how our unique business model puts you in charge of unleashing your potential. Virtually or in-person, we’ve created several opportunities for you to network and learn more from current Edward Jones financial advisors.
Webinars
Register for one of our “Meet the Edward Jones of Now” webinars. These confidential, 30-minute programs provides insight into our compensation structure, our business model, our training and support, and our client-centric solutions. Ask questions and get answers from Edward Jones financial advisors working in the field today.
Explore Our Webinars
Learn more at a virtual or in-person event
Learn how Edward Jones is built differently – and how our unique business model puts you in charge of unleashing your potential. Virtually or in-person, we’ve created several opportunities for you to network and learn more from current Edward Jones financial advisors.
Webinars
Register for our “Investing In You: The Edward Jones Financial Advisor Opportunity” webinar. This confidential, 30-minute program provides insight into what financial advisors do, valuable transferable skills and the ongoing support you’ll be provided throughout your career. Ask questions and get answers from Edward Jones financial advisors working in the field today.
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